This year, the team have focused on what makes the Show so extraordinary, with the answer evident, the incredible audience who partake, visit and exhibit. With a theme focusing on ‘ordinary people doing extraordinary things’ the Show set out to identify a few examples of exactly what has given the Show its rich heritage, with this year’s Show material featuring four very special cameos from real life Show participants. Take a look at the final result here:
The first, very willing, volunteer came in the form of the 2018 Canterbury A&P Association President, Tim Black. Tim has been associated with the Show since his youth, with his father, Bryce Black, donning the President’s cap before him. As Chairman of the Wool & Fibre Committee, Tim is no stranger to the demands of the Show, with his role as President expanding upon this further still. Residing in Timaru, Tim has been making weekly trips to the Park for various committee meetings, planning meetings and strategy sessions in order to make this year’s Show a success. Tim has laid his focus on encouraging youth participation for the Show and ensuring the longevity of this incredible community event. Who better to don the Ringmaster persona for the Show’s promotional video?
Support for Tim came from one of the Show’s most popular disciplines, this being the Woodchopping community. Pete McEwen, one of the South Islands top woodchopping talents, has not only been competing at the Show for his entire woodchopping career but spent much of his youth watching his father take titles in the woodchopping arena too. Not only does this young axeman support the Show through entering the competition each year, he can also be found for months before the Show stripping logs with his team to ensure the competition goes ahead full force. When he is not exercising his prowess with an axe, Pete can be found at Lincoln University, studying a Bachelor of Agricultural Commerce.
Another Show veteran joined the video crew in the form of Celia Warren-Shrimpton. After forcing her parents to drive her to the Show as a youngster, Celia has come back year after year competing in the equestrian classes and joining in as a judge too. Known for her vivacious personality, and equally vibrant sense of dress, Celia is the epitome of all that is great about the Show.
The final talented member to round off the pack was schoolgirl and motocross extraordinaire, Rachael Archer. Taking titles left, right and centre Rachael follows in the footsteps of her brothers and father who are all keen racers too. What makes Rachael quite so special is just what she has achieved at the tender age of 16 up against much older competitors, even beating the boys. Rachael Archer is the national Motorcross cross-country champion in the under-200cc two-stroke class, the first female to win the title. Her family have been keen contestants in the Nutbuster event, held the Saturday after the Show, along with spectator favourite, the prequel Endurocross competition held at the Show.
Event Director, Geoff Bone, was keen to promote just why the Show has been such an important pillar of the community for the past 156 years and is set to remain that way for many more to come. “It was important for us to tell the story of those who mean so much to the Show, and vice versa. The Show really does offer a platform unlike any other, where community groups come together to compete, spectate and socialise. Although there is always fantastic innovation, entertainment and business over the three days, what is truly important are the people and giving different groups the chance to come together and champion all that is great about New Zealand. As we move forward this year with a new name and new exhibits, it’s important we remember that the core of the Show will never change, it will remain a forum for celebrating the community and passion of Canterbury.”
Along with championing some great exhibitors, the production of the Canterbury A&P Association’s material also meant supporting local business too. Videography was undertaken by Resonate, with supporting imagery produced by Christchurch-based photographer Dean Mackenzie. The project was managed by Beck & Caul, the Show’s creative agency, with other supporters including local makeup artist Anna Kench & Tracktion Motorcycles. Locations were kindly provided by Park Ranger Café & Rolleston College.
Early Bird tickets for the Show are on sale now, with the chance to save up to 25% if purchased by the 2nd of November. One lucky early bird will also win the chance to arrive at the Show in style for Show Day (Friday 16 November), with a helicopter ride to and from the Show being provided by GCH Aviation. Grab your tickets here to be in with a chance of winning.