The New Zealand Agricultural Show develops an extensive promotional campaign, complemented by editorial coverage, marketing the event locally and nationally. As a key component of New Zealand Cup & Show Week, the umbrella brand created to coordinate events during the festival period, the Show also benefits from the implementation of the Christchurch City Council’s national festival marketing plan.
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Canterbury Agricultural Park, the home of the New Zealand Agricultural Show, is located in the southwest of Christchurch, alongside the Southern Motorway. The Park is a 42-hectare, purpose built Show facility situated 10 kilometres from Christchurch International Airport. During Showtime the public can access the Showgrounds by a special, direct bus service. There is also ample free parking available for Show visitors including a free car park shuttle service to the turnstiles.