We are true to our practical,
reliable rural roots.
We’re reasonable, friendly and
try not to over complicate
We are inspirational to the next generation or those broadening their horizons.
By showcasing local excellence, we are inspiring new interest in the agricultural sector and changing perceptions.
We welcome anyone interested in agriculture.
We make the effort to be inclusive of all ages, genders, cultures, languages, interests and walks of life.
We are committed to understanding and including the indigenous Māori culture of Aotearoa New Zealand.
We value quality in both the work that we do and the work from those in the agricultural sector.
When we recognise quality, we ensure that it is showcased and celebrated.
We are a trusted community voice and a source of credible and truthful knowledge.